Amazon’s Prime Big Deals Dayfor fall 2024 is in full swing, and there are plenty of awesome savings to be had on tech products. FromAmazon-branded devices,to Apple products, andevery accessory in between, there’s probably a listingwith your name on it.

Amazon has built a reputation over the years for being a reputable e-commerce vendor, having changed the entire retail landscape in the process. For the most part, you can be safely assured that product listings are reputable, official, and in no way nefarious.

the word sale superimposed on a colored background of a TV

However, bad actors always exist, all with a single aim: to do whatever it takes to scam or otherwise bamboozle unsuspecting customers. Amazon Prime Day is, erm, a prime opportunity for scammers to do their thing, which means it’ll pay to take some basic precautionary measures.

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How to avoid getting scammed this October Amazon Prime Day

Try to remain cognizant of fishy listings

There are a few things in particular that serve as red flags when it comes to certain e-listings, Amazon included. These are some basic steps you should take to ensure the validity of a product listing.

Additionally, consider making use of Amazon price-history checkers to supplement your fake Prime Day spotting.

Amazon package on an assembly line

We have a dedicated articlethat highlights exactly how to leverage such tools – here are a couple of popular options available on the market:

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Should Amazon be doing more to regulate vendors?

Considering the scale of the company’s operation, there’s no easy answer

Whether Amazon is doing enough to keep e-commerce scammers at bay is a tough thing to gauge. The company’s scope and scale is downright massive, and to be fair to the tech giant, its storefront is largely a safe place to purchase products from.

The company’s scope and scale is downright massive.

Holding the back of the OnePlus 12R outside.

Large sales events – like the ongoing Amazon Prime Big Deals Day – provide an increased attack vector for those looking to prey on innocent consumers. I don’t want to defend Amazon too much here, as big tech companies should always strive to improve their operations in the name of safety and security.

Large sales events – like the ongoing Amazon Prime Big Deals Day – provide an increased attack vector for those looking to prey on innocent consumers.

Amazon displayed on a phone

However, I’ll give credit where credit is due, as Amazon has played a transformative role in destigmatizing online and computer-based commerce, which is an undoubtedly impressive feat. I do believe the company can and should do more in the name of consumer protection, especially within the context of events as large and topical as this one.

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Cloud, Tifa, and Aerith in Final Fantasy 7