Nintendo has yet again found a way to capitalize on the insane popularity and marketability of their flagship character Mario. The officialNintendo of America Twitter accountposted a status update promoting their brand new merchandise: theSuper Mario Bros.It’s-a Me, Mario Action Figure:

The official website the action figure makes over 30 Mario phrases and game sounds. There are 15 points of articulation, with five of those poses activating game songs.

According to theofficial site’s description: “BringSuper Marioto life with the ultimate figure, It’s-a-me, Mario! Kids of all ages will have endless fun with the 12-inch tall Mario, packed with over 30 phrases and sound effects from the games. Includes the voice of Mario with iconic phrases like ‘woo-hoo,’ ‘it’s-a-me’ and many others! Trigger points on Mario’s hands, feet, and hat activate the sound effects and phrases. Pose Mario in five different ways to unlock game music – there are five songs to reveal. Lifting Mario quickly even activates his jumping sound. This authentically detailed and poseable figure has 15 points of articulation. It’s the perfect addition for every Super Mario fan.” You can order the action figureherefor $49.99 at Amazon, Gamestop, Target, and Walmart.

The most recent Mario title to release is3D All-Starswas announced by Nintendo earlier this month as part of the company’s celebrations for Mario’s 35th anniversary, which also includeda mixed-realityMario Karttitle, a newÂMarioÂbattle royale-esque game, andthe Switch release ofÂSuper Mario 3D Worldin February. The company also announced a variety ofÂMario-themed events taking place in recent Switch and mobile titles such asMario Kart TourandÂSuper Mario Maker 2.

The3D All-Starscollection was rumored for some time until Nintendo’s confirmation, and it was also revealed thatÂ3D All-Starsis a limited time release until March 31st, 2021 for both the physical and digital versions of the game. And according tothe UK salesso far, it’s debuted as the third biggest game launch of 2020 in the UK, withÂThe Last of Us Part IIandÂAnimal Crossing: New Horizonsas the only two titles for the year ranked above it.

Super Mario 3D All-Starsis available now on Nintendo Switch for a limited time. Check out why we think this release will be thestart of something biggerforMariofans. You can also check outour definitive rankingsof all the 3DMariotitles, which is pretty solid if I do say so myself.